Introduction to target audience

As it is a college magazine aimed at students, i have the relevant information already and therefor research on target markets will not be necessary. The only information that would be interesting to research on would be what students like or dislike about magazine's or wheather they read them at all. This will help me decided how to utilize my magazine, examples of things that will help me include page layout, placement of articles, colour scheme, preferance of font's and size of font's. This should be relativley easy considering the amount of information currently available on the web, once i have this data i will use it effectivley in order to maxamize the appeal of my magazine.